Consumers.

Consumers was the final project for the Semester 2 Studio Lighting project. We had to escape the controlled and confined world of the studio and enter the real world to create a staged environment. For this piece I used natural lighting along with a speedlite to create a clean, crisp light that is reminiscent of advertisements. The subtle movement of the cutlery in each photo is also an allusion to the subtle techniques used by advertising companies in their pursuit of persuasion. I wanted to explore the concept of the way we consume words, text, the news. The majority of the population engage with some form of news on a day-to-day basis, yet do we really take any notice of what we hear and read? It becomes of a process of oblivious consumption. Thus, for the final image in the white background series the image is completely different, a jumble of letters on the plate to not only allude to the overwhelming spectacle produced by the mass media but also to challenge the audience: in an exhibition how many people would notice the change?