Thursday, November 10, 2011

Mass Production. Capitalism. Mass Consumption.

Project one for Studio Lighting Semester 2: Objects. Using the ratio of 2:1, I shot the jar filled with jean buttons with a black background. In this project I wanted to create a clean, crisp aesthetic exploring ideas of mass production, capitalism and society's love of mass consumption. This process of consumption in a capitalist society is a never ending process, leading people to want more and more. Gone are the days of satisfaction and pure happiness. The never-ending process of buying and wanting leads to a severe lack of individualism and freedom of expression in a world where appearances and superficiality are the basis for fame and everyday living.








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